PICKING A NICHE

One of the things that it seems like people struggle with the most is
picking a niche to jump into. One of the main reasons is, many
systems and guides tell you to pick something that you are
passionate about or something you love....
There is a problem though!
If you are anything like me, you can't go to a website like Clickbank
and find something that you love or even anything that you are
passionate about.

So, what I want you to do is to pick a product that is going to make
you money. The question is, how do you know what product that is?
Well, there is no silver bullet, no real way to look at a product and
know whether or not it is going to make you money. There are
however, ways of telling whether or not it is more likely or not that
the product could be a winner.
When deciding which product is right for you, there are a couple
things that you can look at.
Gravity – This can be found in the product description at ClickBank.
This number basically tells you how many affiliates have sold at
least one unit. The higher the number, you can assume that the
product is selling well and that the sales page is proving to convert.
Sales Page – Take a look at the sales page for the product. Does it
interest you? Does it look professional? If you were in the market,
would it compel you to rip your credit card out of your wallet and
make a purchase?
Information – How much information is readily available online?
For instance, if you are in the dog training niche and type “dog
training tips” into Google and the first thing you see is an extensive
step by step system to train a dog, that is free. There is a good
chance that people will not buy what they can get for nothing. This
might be a sign that you should look at another niche. If however,
there isn't a whole lot of free information, but enough for you to
research and get information for articles and other advertising, you
probably found a good product to market.
Affiliate Resources – Most of the time, for every product there are 3
or 4 vendors on ClickBank trying to sell the same thing.
Some of them give you things like articles, graphics, free reports,
and other information that will help you in marketing their product.
The bigger head start you can get, the better. This is a resource that I
think many people overlook. Some of the affiliate resources even go
as far as to give you a list of profitable keywords that you can start
your campaign with.
All of the things above combined can guide you to making the right
decision when you're trying to come up with the right product for
you to promote.
The most important things out of what was covered above are the
sales pages and the information sections.
You want to pay close attention to the sales page. If it makes you
think that it was just quickly thrown together or if you look at the
sales copy and think to yourself “ who in the world came up with
this”? You might want to look at other similar products and skip over
that particular vendor. Make sure that the process from beginning to
end of the site is smooth. You want the headline to grab your
attention and for there to be plenty of opportunities for the visitor to
buy. Another thing to look for is to see if there are bonuses being
given. Many times, the bonus that a product comes with make it a no
brainer in and of itself.
Another very important thing to look for is “leaks”. This refers to the
ability of the buyer to purchase the product through another payment
processor. What you want to do is follow all of the links and make
sure that your affiliate ID is still showing up at the bottom of the
page. From what I understand, this is not as big of an issue anymore,
but definitely something to watch out for.
One other important thing to keep an eye on is whether or not the
vendor is collecting email addresses on a squeeze page. If they are,
do yourself a favor and sign up. As you start to get emails from
them, follow the links inside the emails and make sure that your
affiliate ID is still intact and that they are not replacing yours with
theirs. There has been some talk recently about vendors possibly
stealing commission from affiliates in this manner.
Keep in mind that there is more than likely more than one person
selling the same kind of product, so you do have options. Once you
find a niche that you would like to get into take a look at all of the
different vendors and see which one you think gives you the best
opportunity to make a sale by sending visitors to the sales page.
The information portion is also going to play a huge part in your
decision. As I said earlier, if someone is giving away for free what
you are trying to sell, how many do you think you will sell?
Chances are, you might still get a couple sales, but not enough to
make any type of long term passive income.
Our main goal is to find a niche that we can settle into, do the initial
work, and then collect money from it for years to come. This is
exactly the reason that it is so important to do thorough research. By
doing so, we are making sure that we have set ourselves up for
success.